LUX Dermatologists is a Nationwide provider of both Medical and Cosmetic Dermatology services. They offer Advanced Skin Treatments using Surgical & Non-Surgical Techniques.
CHALLENGE: LUX Dermatologists needed a website for the main corporation that would also be capable of marketing and capturing leads for all of their locations, services and any new locations that may open in the future. LUX also waned their internal staff to have the ability to manage all aspects of the website and its content.
SOLUTION: Our solution was to use Wordpress as a Content Management System (CMS) and develop a custom Wordpress theme for the new LUX Dermatologists corporate website. We started the project by designing a modern and clean user interface that has a pastel color scheme that is attractive to LUX Dermatologists key demographics (both men and women between the ages of 35-65). Once our web page designs were completed we developed a custom Wordpress theme with custom post types for Staff Members, Insurance Providers, and Locations. Each location has its own landing page that is marketed to its geographical location.
RESULTS: This project was a hit! With the help of their Marketing Company TMG Consultants this website has been able to capture over 300 new client leads within its first 6 months.