Entourage Entertainment is is a provider of party packages in Las Vegas, offering hot deals on bachelor & bachelorette parties, bottle service, nightclubs, dayclubs and more!
CHALLENGE: Entourage Entertainment recently hired us to re-design and develop a new public facing website for their business. Once the new public facing website was completed Entourage Entertainment also hired our company to develop a Digital Marketing strategy to acquire new leads. Our Digital Marketing strategy consisted of a paid advertisement campaign and onsite web page modifications to improve conversions. This literally resulted in hundreds of new leads per month. The new inflow of leads created a problem for the business owner.... How does he keep track and manage all of the new leads? How does the business owner track sales, wins, losses, etc....
SOLUTION: After consulting with the business owner and listening to his pains, problems, and future needs, we decided the best solution would be to develop a custom built CRM/Lead Manager for his business. We chose to use the Laravel PHP Framework for this project due to it being Open Source, easy to use, it's flexibility and the excellent documentation for the PHP Framework.
We built the CRM/Lead Manager "modularly" so that we were able to develop features and roll them out in phases. In our initial build phase we developed the database and wrote custom scripts that inserted all of the form submissions from the front, or public facing part, of the website into the new CRM/Lead Manager database. Next we built out the admin area by developing a custom Role Based Admin system that allowed the Administrator to create user levels for sales staff, managers, and drivers with each level having specific authority, permissions and views. Then we created all of the views/pages for viewing and managing the lead data. Finally we created an administrator dashboard that tracked all of the leads coming in, sale amounts, request types, etc. and plotted the data on various jQuery animated charts. We also developed several custom statistics for the business owner to monitor such Month-Over-Month sales, Sales totals, Win totals, etc.
We have future plans to build out custom reports for sales & commissions tracking and driver pay in the future! Check back with us again to see our progress on the CRM/Lead Manager!